Friday, February 4, 2011

Response to ANDREA SHIKE Wk1-Reading: Copyright Issues


@ Andrea
We are very fortunate to have been exposed to the resources to create our own music, media and unique content through this program. I have to admit that prior to entering this program, I was unaware of Creative Commons and not really sure of how “fair use” worked. This makes me wonder about how many people are just ignorant to the new copyright protocols or standards. My instructional design clients always stipulate in the contract that they will own the copyrights to the materials created for them. Therefore, I require them to provide the content and any images being used in the training materials being developed. The same practices we viewed in the Good Copy, Bad Copy film are prevalent in some corporations. I have seen managers intentionally “borrow” and alter content they did not own. In my observations, these actions reflect the values of an individual decision maker rather than a company policy. I think the public must be educated about how copyright practices affect them personally. For instance, a typical corporate training video could cost $900. This video includes a licensing fee to cover the cost of the company using the video multiple times within the organization. Basically, even if they purchased single-use content, the production company knows they will try to leverage the investment as much as possible by copying the DVD. So, they cover the expected infringement by accompanying the purchase with a licensing agreement. Good post!

[Image from Microsoft Clipart Gallery]

Andrea Shike said on her Blog:
http://4shikes.blogspot.com/2011/02/week-1-copyright.html?showComment=1296790705900#c5769726401723032448

“Oh, the world of copyright. To be honest with you, it scares the crap out of me. As a teacher, I make my kids cite all the sources they use in research and creating presentations. As a student, I use things that are mine personally (pictures) to be sure that I am not violating copyright laws. It's easier for me to use my own images, than to try and use something from Creative Commons and use it wrong. If I need music, I'll create my own GarageBand loops or find something from freeplaymusic.com. I know I am not distributing my work for profit, but I still freak out to think I am possibly violating some law.

Good Copy, Bad Copy was interesting to watch. It's eye opening to see so many artists and producers out there sampling from each other. I am not sure if I think it's right or not. I can't imagine music without other music. So many times, you hear a song on the radio that sounds like another song, or has been redone by another artist. This is more exposure for the artists, but at what point does the song writer get credit for this. Some recording artists are mega millionaires, but what about the song writers, the behind the scenes people, producers, mixers and so forth. When do they get all the public recognition and mega millions?”

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